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PawRank

A gamified pet social media platform where pets rise through ranks, complete missions, and join a loyal community.

Flutter
Social Networking
Gamification
REST APIs
WebSockets
Real-time Feed
Pet Community
Role: Senior Flutter Developer
Scope: Complete UI Development, Reel Flow (Create/Edit/Maintain), Profile & Analytics

Project Gallery

Real-world mobile applications I've built and shipped to production.

PawRank screen 1

Pet mission dashboard

PawRank screen 2

Global pet leaderboard

PawRank screen 3

Vertical video feed

PawRank screen 4

Pet hero profile

PawRank screen 5

Business discovery map

The Challenge

About This Project

Problem

  • Generic social media platforms lack specialized engagement for pet owners.
  • Limited ways for pet lovers to gamify their interactions and compete.
  • Fragmented information regarding pet-friendly locations and businesses.
  • Missing community feel in standard pet-focused apps.

Solution

  • Military-inspired "ranking" system that rewards interaction.
  • High-performance vertical video feed for seamless pet content consumption.
  • Integrated "Hero Discovery" map for pet-friendly events and spots.
  • Customizable pet profiles with military ranks and mission progress.

Key Features

Core functionality that makes PawRank stand out

TikTok-style Feed

Fluid, vertical video browsing with instant playback and engagement.

Military Rankings

Progression system where pets earn ranks (e.g., General, Sergeant) through activity.

Pet Missions

Gamified challenges that incentivize daily user participation.

Hero Discovery

Geo-located pet businesses, events, and community hubs.

Leaderboards

Global and local rankings based on pet activity and popular content.

Secure Marketplace

Direct access to vetted pet brands and localized services.

Technical Deep Dive

How It Was Built

The engineering decisions and architecture behind PawRank

Clean Architecture

Robust, maintainable structure following separation of concerns.

Video Optimization

Complex caching and pre-loading for a smooth "TikTok-style" Reel experience.

State Management

BLoC pattern for predictable, reactive UI transitions.

Socket Implementation

Powering real-time notifications, chat, and social interactions via WebSockets.

REST API Integration

Seamless synchronization with custom backend for user profiles, missions, and analytics.

Modular Design

Scalable project structure for independent feature development.

Impact

Results & Impact

The measurable outcomes and business value delivered

Increased Engagement

The gamified system led to high daily active users and mission completion rates.

Brand Visibility

Successful integration of pet-focused brands in the marketplace.

Global Reach

Seamlessly localized for a worldwide community of pet owners.

Developer Productivity

Clean architecture allowed for rapid feature rollout after the MVP.

My Contribution

What I built, decisions I made, and problems I solved

UI Lead

Conceptualized and implemented the complete user interface, ensuring a high-end, responsive feel.

Reel Flow Specialist

Developed the entire Reel ecosystem, including creation, editing, and high-performance playback.

Social Infrastructure

Engineered profile management, follower analytics, and real-time social features using Sockets.

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